It’s hard to believe The Wealthy Accountant blog has six months under its belt. A year ago I started the process of creating this blog due to demand from followers of Mr. Money Mustache and speaking engagements I did involving Mustachians who knew I prepared Pete’s taxes. I knew I would get an initial kick in traffic when Pete, the man behind Mr. Money Mustache, mentioned The Wealthy Accountant.

I was unprepared for the response. Over 12,000 requests for information or help swamped my office. In the end I accepted only 200 new clients. We are still digging out. The Wealthy Accountant also received a nice traffic boost. Then it was up to me to keep it going. There are three stages to building a successful blog. I have written extensively online over the years, including several blogs. I currently write two flash fiction blogs and The Wealthy Accountant. The other two blogs have been around for a few years and get slightly more than 4 million page views per year. Not bad for fantasy flash fiction.

The three stages in building a successful are as follows:

  • First create content,
  • Then drive traffic,
  • Then monetize.

Any other order and it does not work. Traffic will not come if there is not enough content and regular updates. Without traffic any monetization efforts are a waste.

It takes about six months to create a nice basket of content for readers when efforts to drive traffic should begin. After six months of pushing traffic it is time to turn the blog profitable. Well, we are at the six month mark now. Pete mentioned this blog on February 10th. Traffic spiked and then settled into a lower traffic pattern because I had a small inventory of content. Tax season (and lots of new clients) kept me from working on The Wealthy Account the way it should have been. Now I am publishing 4-6 times a week and it shows. (New employees at the office are now trained to handle the larger workload giving me a break so I can have a life and time to write.)

Several people have asked about my stats. Happy to oblige. The stats lack excitement at this stage of the game. Still, I understand why people might be interested. So, I have gathered several stats starting with February and moving forward.

February 2016

Page views: 34,639 Thanks, Pete!

Users: 6,657

Google Adsense Revenue: $32.70

Amazon Revenue: $21.49

New Posts: 8, I also published 3 in January.


March 2016

Page views: 12,732

Users: 2,117

Google Adsense Revenue: $14.34

Amazon Revenue: $17.05

New Posts: 9


51EGUs+q7BL._SX331_BO1,204,203,200_April 2016

Page views: 9,560

Users: 1,901

Google Adsense Revenue: $8.46

Amazon Revenue: $8.42

New Posts: 8


May 2016

Page views: 8,905

Users: 1,619

Google Adsense Revenue: $9.98

Amazon Revenue: $6.53

New Posts: 9, I slowed my publishing during Camp Mustache III over Memorial Day weekend in the States.


June 2016

Page views: 9,712

Users: 1,711

Google Adsense Revenue: $11.83

Amazon Revenue: $25.08

New Posts: 12


July 2016

Page views: 13,992

Users: 2,152

Google Adsense Revenue: $25.20

Amazon Revenue: $44.14

New Posts: 20

As you can see, there is a price to providing limited content. Publishing fewer than 10 posts a month caused users to drop to 1,619 in May. Ramping up the publishing schedule after the Independence Day holiday in the States has increased traffic and users to the highest level since Pete gave me liftoff; users and traffic are still climbing. As my content continues to grow and is published on a regular basis I expect traffic, users, and revenue to accelerate. The end of July saw a clear uptrend in traffic and revenue due to increased publishing. Bloggers looking to make their mark would be well advised to follow one simple rule: publish daily. Readers need to get into the habit of visiting your blog. Of course there are a lot of other rules to. My goals are for The Wealthy Accountant to exceed my other blogs in traffic, users, and revenue which means over 4 million page views a year and $18,000 in revenue. Fiction blogs do not make much so I have high hopes here.

Over the next months I will share stories of what is working. Many readers here have their own blog and piggy-backing my test runs are an easy shortcut to a successful blog. What works building a fiction blog will not work here (but I will try anyway). My research indicates a certain set of actions should yield effective results. Consistent publishing coupled with effort to drive traffic should make for an exciting adventure.

I’ll check back with a new update at the end of the year. Any surprises I will share as they happen.

millennialsMillennials, loosely defined as young adults age 18 to 35 as I write this, are everywhere and messing up the machinery. Like a plague of locusts or alien invasion, Millennials are taking over the world with their opinions, ideology, work ethic, worldview, and their value systems. The old school is taking notice and whining about it plenty. Darn kids!

I disagree with my generation when it comes to bitching about Millennials. These young people do things different in some ways, but generally do a great job, even better than my generation in many instances. The slightly older (ahem) crowd needs to remember a few years back when we were the recipients of complaints from The Greatest Generation. We were asked why we were not so great. Pissed us off then, pisses us off now. So why do we pass the same BS to the Millennials?

The Millennial generation has the same issues previous generations had when cutting their teeth. Moving out and starting life is hard. Figuring out what to do when so many options are available is daunting. Times change, but people remain the same. More Millennials live at home with parent/s or rent than prior generations even if they earn enough to afford home ownership. It is too easy to paint Millennials as lacking commitment when seeing these statistics. Instead, look deeper. Our world is more decentralized than ever before. Mobile communications allow us to work and play almost anywhere on the planet without losing touch. Home ownership ties a person down who plans on traveling a lot. Working from home or on the road is easy and common in our modern world. Lucky us.

Millennials are not afraid to learn from older people. This is apparent in their massive following of Bernie Sanders. Young adults are not the problem. Their worldview is molded by technology. It is normal to respond as they have. Auto ownership, for example, is unnecessary in many communities as Uber and ride-sharing replace the need to own a car; it is cheaper too. Even desk top computers are making way for mobile devices. Millennials adopt modern technology, and the frequent changes in the technology, without angst; it is normal for them because it was that way all their life; they don’t know the old worldview because they never lived it. Yet they still follow an experienced old guy like Bernie and learn from him.

The rest of society can learn from Millennials, a valuable and diverse group of intelligent and talented young people. I offer this advice to my young friends:

  • Your Opinion Matters: You do not need 30 years of experience before taking a leadership role. Remember, past generations had young people lead into the future, too. Think Bill Gates and Steve Jobs. Old people get stuck in their ways. It takes a fresh set of eyes to lead boldly into the brave new world. Leadership is a skill partially learned, partially inbred. Young people can and should lead, even people older than they are. As an employer I have had plenty of older people under my command. You need to lead when the opportunity arises. If the old guy has a problem with the chain of command that is their problem, not yours.
  • Understand Complaints and Criticism are Part of the Process: Authority from the elderly feels more natural to many people. Authority is earned from experience. Older people do not always possess this experience. When it comes to my cell phone (or whatever we call the darn thing now) I defer to the younger generation. Since I have a tenuous relationship with my cell phone it is common for me to seek out a young person to help me when I am on the road. I would only ask an older person to help with my phone if no young people were around. Younger people, in my mind, have more experience and authority with newer technology. It might be untrue or unfair, but it is my worldview. The same applies to Millennials. Don’t take it personal when not credited for your work or face complaints. It is not about you; it is about them. Remember, it is difficult passing the reins to the next generation when they have been running the show for so long.
  • Abolish Fear: The future is built by people with vision. Your worldview will create tomorrow’s world you and your children will live in. What I think is awesome will seem a bit dated by most Millennials. Progress is required to handle the problems facing society; you are the solution. Previous generations can and will help in your goals. Your dreams and vision will be the world you live in. As older generations diminish by death, you will remain to live in what you created. Move boldly into your new world without fear.
  • Listen: You have so much to learn from the world around you and your elders. Let us tell our corny stories. The lessons we learned about life have served us well. Take what applies to you and entertain us with a laugh on the rest. Our experience is valuable. People do not change all that much. Relationships, work ethic, and beliefs are the only things changing; human nature is not. Who am I to condemn you for living together versus marriage? Who am I to spit angry retort over your work ethic when you have learned better balance in your personal life than my generation and accomplish more? Who am I to tell you which god to pray to or if you should pray at all? Listen to our bitching with an ear towards understanding what we really are saying, a tough act for sure. Allow us to help even when it seems counter-productive.
  • Teach: You have so much to offer. Take your knowledge, skills, and understanding to the generation behind you. Also know you will soon move to the front of the line as the new generation asserts itself. Do it gracefully. Complain, if you want. Teach your experience to the young and step back as they show how awesome they can be. Most of all, look back. Remember the Baby Boomers (I was born in the last year of this generation) and Generation X. We want to hear your stories, experience your joys and successes. We live for that stuff.

Life can take over. It is easy to forget where you are with so many demands starting a career, saving for retirement, and growing a family. Society has many unwritten demands for you to follow. Break the rules. Only follow the mores you choose. It is your life to live.

Society can act concerned as a new generation begins to make itself felt. I lack such concern. I have seen Millennials and am impressed. Never before in the history of mankind has such an intelligent group of people moved into the leadership positions. If The Greatest Generation built great things, Millennials will create the most awesome and futuristic world ever, where all people will be treated with dignity and respect. I am excited every day to watch this exciting world unfold.