Is Staying Fully Invested in the Market the Right Move?

Should you always be 100% invested. It depends on your circumstances. Sometimes cash is the better investment. Cash can also grow your long-term investment returns.

Should you always be 100% invested. It depends on your circumstances. Sometimes cash is the better investment. Cash can also grow your long-term investment returns.

Most of the time the stock market is climbing north. Interspersed between bull markets are those times when rookie investors act as if the sky is falling.

Long bull markets turn normally intelligent investors into casino gamblers; they even use gambling terminology: we’re due for a bear market or as they say at the casino, “Red is due after 8 black spins” at the roulette wheel; as if the ball has a memory. The odds of it coming up red are the same as it was last spin, in case you were wondering.

Of course, long moves in the stock market sets off our sixth sense that this can’t last forever. Before long you’re not fully invested (a religious mantra of many investing circles) which smacks of market timing.

This brings up a good question: Should you always be 100% invested in the market?

If only it were as simple as a yes or no answer.

The truth is many people should NOT be fully invested in the market and some people SHOULD be and it has nothing to do with market timing. The trick is to know when to be fully invested and if not, by how much.

It boils down to your personal situation: where you are on your journey to financial independence, how close to retirement you are (or if you are in retirement), spending habits and viable alternative investments.

Investment Levels

Whether you should be fully invested or have cash in money market accounts includes many variables. The easiest decision is when you are starting out.

Under $100,000: When your net worth (this should probably be liquid net worth) is under $100,000 and you are a good distance from retirement age you should be fully invested at all times.

This is the time to super-charge your tax benefits by funding retirement plans to the max. Employer contributions (if available) are an added bonus.

With time on your side you have to stay fully invested. Markets declines will come and go, but the risk is being out of, rather than in, the market. Riding out the storm of a bear market is only a minor speed bump in the rear view mirror so fully invested you should be.

Fully invested requires some explanation. Fully invested applies to your retirement and non-qualified accounts. These funds are earmarked as long-term investments and should be where they have the greatest opportunity for gain: broad-based index funds. You still need an emergency fund or at least some liquid assets easily accessible should your employment situations change or a major expense arise. We don’t want to be in a situation where we are forced to borrow at unfavorable terms or sell an index fund at market lows. A modest amount of liquidity is necessary and has nothing to do with market timing.

Your level of cash involves several factors. If you own a home and have access to a line of credit, it might be better to keep everything invested always and use the LOC if the need arises. This allows your savings to be working to your advantage. As the economy and business grows, so does your wealth.

In any case, when you are young and just starting out, the more you keep invested the better. Dividends and corporate profits keep climbing with only modest, short-term declines. You need the out-sized returns of the market to reach financial independence in a reasonable amount of time. The broad market averages 10% per year (some years more, some years less) while money market and bank accounts barely keep up with inflation if at all.

Investing can feel like a balancing act. Should you invest in the market or keep some in cash? There are good reasons to keep cash instead of investing.

Investing can feel like a balancing act. Should you invest in the market or keep some in cash? There are good reasons to keep cash instead of investing. Please share on Pinterest.

$100,000 – $1,000,000: The first $100,000 is the hardest. You earn every dime to get your account value up. The higher the account balance, the easier it is to get it compounding with meaningful numbers.

As your net worth climbs, having more cash can be beneficial, especially if you invest in individual stocks or have real estate investments.

When starting out it is important to invest in less risky investments. While the stock market does go down, the long-term gains are enviable for those with a modest amount of patience.

As your account balance rises you may consider alternative investments. Income property comes to mind. So does Peer Street and similar types of investments. (Most alternative investments should be a minor part of your portfolio.)

Retirement accounts will remain fully invested unless you are in or entering retirement where about 2 years of living expenses should be in a money market account.

Non-retirement accounts are a different story. The higher your liquid net worth the more likely you will keep some money in cash. High net worth individuals have more opportunities to invest than low net worth people. (Consider this an incentive to grow your account values.)

With a higher net worth you are either closer to retirement than those starting out or in retirement. A long-term investment horizon makes index investing almost a necessity. However, once retirement pops above the horizon or is your current lifestyle, more cash needs to be held in liquid money market accounts to satisfy normal (and sometimes abnormal) living expenses.

As your net worth grows you tend to learn how to ease up on traditional labor. Ample money allows you the freedom to choose between more time at work or more time with family; most people choose more family time. Because you now have the resources to spend less time in a formal working environment, you will need liquid funds to cover expenses wages may not.

Over $1 million: Even index funds keep a small percentage of their assets in cash to cover expenses and for withdrawals. Now that your liquid net worth reached seven figures you need to consider the same strategy.

Millionaires start to see their income get lumpy. This means you don’t see a steady income, but larger chunks from sales of assets or from your business or commissions, rents, dividends and interest. While wages can still make up a sizable part of your income, other passive forms of income generally dwarf your earned income. (The stock market gaining an average 10% in a year on a $1 million account yields a $100,000 unrealized gain and $20,000 in dividends at a 2% dividend yield.)

More alternative investments tend to show up now that your stash has climbed to million dollar status. The easiest way to invest a small sum is in an index fund. With a larger pile alternatives play a potential role.

We preach index fund investing a lot around here, but everyone I work with that has at least seven figures of net worth has accumulated several alternative investments. Once you begin investing, opportunities abound. Just be careful it isn’t a scam; they abound, too.

There is a difference between a few dollars and a million plus. With a million dollars you now spend more time allocating assets: how much real estate should I own and where, do I own bonds, individual stocks, gold (please, no), micro lending investments and so forth.

Most of the people I work with that have a large net worth tend to keep a small pile in cash. Five percent of a million dollars is $50,000. It sounds like a lot, but a small amount compared to the whole. $50,000 sounds like a lot until you realize circumstances could require you to need this liquid cushion. Remember, income tends to gets lumpier when your net worth gets reasonably high (and even worse when unreasonably high).

Business Owners and Side Gigs

Readers living off business income have a unique set of challenges. Businesses need working capital so uninvested money needs to be easily accessible for operating expenses or opportunities to expand the business or spike profits.

Businesses must have an adequate cash reserve! Every business owner enjoys surprise opportunities unannounced. Some of my best money-making opportunities were the result of having cash available when competitors didn’t.

Cash is king! 100% invested all the time can hurt your investment return. Find the right balance between cash holdings and index fund investments.

Cash is king! 100% invested all the time can hurt your investment return. Find the right balance between cash holdings and index fund investments.

Side gigs are really micro businesses. The same opportunities fall in the laps of side gig purveyors.

The type of business determines the amount of cash needed. In my tax practice I generally keep $50,000 liquid with a $100,000 line of credit. Small opportunities do not require the risk of waiting to sell an asset or borrowing money; I can write a check. As strange as it sounds, there are times when they sell dollar bills for 82 cents a piece. (Well, it seems that way. I use multiple bank offers with this working capital, snagging thousands of dollars annually in bonus interest. I also can buy assets or invest in a new business venture connected to this blog or my practice without funding concerns.)

As you approach retirement you also need to consider more liquid funds because there will be a need in a few years or less. (Index fund investing should have a 5 year time horizon minimum.)

Short-term funds must always remain liquid to prevent a market decline forcing you to sell at a loss! As I stated, money needed within 5 years should be in a bank product or money market account. This applies to everyone at all net worth levels. Nothing guarantees a market decline better than dropping short-term funds in the market you’ll need in six month or a year. It’s almost like God is punishing you for being stupid (or greedy). (Yes, I’m speaking from experience.)


Retirement changes everything. As you are growing your nest egg you are also bringing in outside cash from work and/or income properties, et cetera. When you are in retirement you are earning less (or nothing) so you need the income stream from investments to cover daily expenses.

You annual spending habits and investment values determine how much you will need to keep liquid.

If your net worth is really high and spending level low you can keep all your money invested in index funds and live off the dividend stream.

For everyone else it is a good idea to keep around 2 years of living expenses in cash (money market accounts). If the market keeps climbing you can sell enough of your index fund to pay bills. When the market declines you can live off the money market funds. If the market decline is steep you can divert dividends to the money market account rather than reinvesting dividends.

The goal is to a void a cash crunch when the market is down significantly. Small declines ( a correction, defined as a 10% decline from a recent market top) are no problem as you’ll still sell part of the index fund for living expenses (if dividends don’t cover the bills). What I’m worried about is the 2008 type decline of 50%. I don’t want to sell in that environment no matter what. It’s a buying opportunity if anything.

Market Timing

As my net worth grew over the decades I noticed I keep more and more money in cash when valuations become stretched. While this isn’t technically market timing (buying and selling to capture small market movements), it is done with the expectation of investing at a later date at a better price.

Currently I’m at a high cash position. Money pouring in over this year I’ve kept in money market accounts (I still invest automatically in my Vanguard index fund, but the money coming in is always more than the baseline I automatically invest). For a while I invested in Peer Street and made a few other modest investments. I tried to get out of investing in individual stocks, but I had to invest more in Altria when the world was coming to an end and the dividend yield jumped over 6%. I also added to my Facebook and Apple holdings modestly when their stocks declined significantly.

Another reason I keep more money liquid now is that I want a ready pile of cash for an emergency investment. The economy is humming right now, but the day always comes when a piece of real estate shows up 30% below market value for a fast sale. And I’m just the guy to make a fast sale to because I don’t need a loan; I can close this afternoon.

Liquid funds have a low rate of return until you can pull the trigger on a deal like no other in zero time! Businesses and individuals frequently have fire (or should I say FIRE) sales for a variety of reasons. I enjoy getting first dibs because the seller knows I can close the deal fast.


Interest rates also play a key role in how  much you should have in equity index funds. When interest rates are high it’s easier to keep more liquid funds as your money market pays stock market returns.

We haven’t seen high interest rates in well over a decade. That doesn’t mean those days will never return. In the early 1980s you could buy a 30-year Treasury with a 14% coupon (the bond paid 14% interest annually for 30 years) and the interest was state tax free. Regardless of what the stock market did, I would not have had hurt feelings if I had money in Treasuries for 30 years at 14%. That is about the best risk-free investment there ever was.

If Treasury bonds climb to 7% or higher I will probably keep some money in bonds. If you are starting out you still need to ride out the stock market storm as you need the compounding effect of growing businesses to build your nest egg. If your stash is a bit bigger risk-free bonds might be at home in your portfolio. (For the record I currently hold one, that is 1, Treasury Inflation Protection Security (TIPS) of $1,000; my entire bond portfolio.)

If interest rates ever climbed to double digits there is nothing wrong with dumping a large portion into Treasuries, especially if you are retired. You can throw the 4% rule out the window when the U.S. government is paying more than 10%.

Wrap Up

Reading personal finance blogs might lead you to think holding cash is a sin. It Isn’t! Having plenty of cash ready to jump at a moment’s notice is a powerful wealth building tool. Warren Buffett keeps large amounts of cash at his firm, Berkshire Hathaway. He keeps the cash handy for potential claims from his insurance business and for opportunities to buy good businesses at a good price. You and I should be no different.

If you buy and sell the market hoping for a quick gain you are market timing and you will eventually get you head handed to you (if you already haven’t). Every client I ever had who *traded* the market had sub-par results and most took a bloodletting.

It might seem like a fine line between market timing and what I’m suggesting here. It isn’t. Money I keep to the side for potential investment can stay in money market accounts for years for all I care. If I don’t find a super deal for the money is plods along earning 2.3% (the rate as I write). It may never get invested. If, however, the market declines I’ll allocate more of these liquid funds to the index.

And if Apple decline more or Facebook drops (or gets better management) or Altria stays at these levels (or buys Juul, I think it’s a god fit) I’ll be exchanging more of that cash burning a whole in my pocket for pieces of those businesses.

xt-align: center;”>More Wealth Building Resources

Credit Cards can be a powerful money management tool when used correctly. Use this link to find a listing of the best credit card offers. You can expand your search to maximize cash and travel rewards.

Personal Capital is an incredible tool to manage all your investments in one place. You can watch your net worth grow as you reach toward financial independence and beyond. Did I mention Personal Capital is free?

Side Hustle Selling tradelines yields a high return compared to time invested, as much as $1,000 per hour. The tradeline company I use is Tradeline Supply Company. Let Darren know you are from The Wealthy Accountant. Call 888-844-8910, email or read my review.

Medi-Share is a low cost way to manage health care costs. As health insurance premiums continue to sky rocket, there is an alternative preserving the wealth of families all over America. Here is my review of Medi-Share and additional resources to bring health care under control in your household.

PeerSteet is an alternative way to invest in the real estate market without the hassle of management. Investing in mortgages has never been easier. 7-12% historical APRs. Here is my review of PeerStreet.

QuickBooks is a daily part of life in my office. Managing a business requires accurate books without wasting time. QuickBooks is an excellent tool for managing your business, rental properties, side hustle and personal finances.

cost segregation study can reduce taxes $100,000 for income property owners. Here is my review of how cost segregations studies work and how to get one yourself.

Worthy Financial offers a flat 5% on their investment. You can read my review here. 

Keith Taxguy


  1. Financial Gladiator on December 3, 2018 at 8:25 am

    Hi Keith, love reading your thoughts regarding the various investment vehicles. I am curious to hear if you invest overseas as well (property or otherwise) to spread your risk geographically also? Secondly what are your thoughts regarding index investing becoming so popular (the sheer size of the investment value compared to overall value of the total equities market) that it might hurt the natural market selection ability that individual stock picking provides. With the current overvaluation, is it not due to several instituational-sized investors picking a few companies (with the risk of potential market manipulation?). I have been reading up on index investing, and the more I read, the less I am convinced it is a good idea. I come back to my personal main success criteria that provided me with success in the past: do things differently from the herd unles you want herd results which are proven to be more ‘mediocre’ in the Long run. When people told me you need to specialise early in my career, I did the opposite. When people told me you need to get into the real estate market, I puposely didn’t. When people told me I should invest in the equities, I didn’t. When people tell me I should leverage my investment properties I didnt, I bought fewer properties but all for cash. No all I hear is invest in index funds, so I don’t. People tell me you cannot time the market, but that is exactly what I have been doing, when I waited over ten years to invest in property in Eastern Europe, when they became undervalued and the exchange rate improved by 20% first time in a decade. So is index investing really such a good thing, especially when the markets are Super inflated at the moment? I am struggling to find an argument to start investing in equities right now.

  2. Mr. Hobo Millionaire on December 3, 2018 at 10:40 am

    >>do things differently from the herd unless you want herd results

    My only comment on this is it’s NOT herds investing in index funds. It only SEEMS like it is because the FIRE community discusses it a lot. The FIRE community is tiny, compared to the rest of the world of investors. For that matter, the people investing/saving period is pretty small. Index funds are responsible for/own about 15% of the market. While that’s a large percentage, understand it means 85% of the rest of the market is single stock trades!

    And yes I’m aware of the WSJ Bogle article that came out this weekend. That concern has to do with the companies that holds the funds, not the indexers themselves.

  3. Crysta on December 3, 2018 at 4:46 pm

    Some relevant and useful advice. Thanks!

  4. Cynthia Crosby on December 3, 2018 at 4:57 pm

    These are strategies that are sure to follow!

  5. Katie Camel on December 4, 2018 at 12:38 pm

    My dad recently raised this topic with me. He’s already FI and retired, but he suggested I pull some invested money from my 403b and put it into a money market within my 403b’s options to maintain some of the growth. Then use it when the economy inevitably dips to buy some more growth. I’ve been debating if I want to try this, since I’m generally not a market timer, other than purchasing more when shares drop. I’m even considering building my cash reserves while still investing, since I know there’s another drop around the corner — of course, I have no idea when, but I feel one’s coming in the next year or so. I’m about halfway to FI, though I have no plans to retire early, possibly just cut my hours, so I’ll still earn for the foreseeable future. And I have at least 3 months expenses in cash. Any thoughts? I’m 39 if that matters and hope to reach FI at about 45, depending upon markets. But I like how you’ve presented options for different stages of life and different levels of net worth.

    • Keith Taxguy on December 4, 2018 at 12:48 pm

      Cash management is not market timing, Katie. 100% invested all the time will cause a liquidity crunch eventually, which leads to financial harm. I covered a wide variety of situations in this post to help readers determine cash levels. You are young so you’re going to ride out market craziness. But, you still need a liquid reserve so you are never forced to sell or borrow in a down market.

  6. Matt on December 4, 2018 at 2:24 pm

    Nice article. You will read a lot in the coming weeks about staying in the market or stepping back from “TV experts”.

    When will we get an update on what everyone’s favorite accountant is reading?

    • Keith Taxguy on December 4, 2018 at 2:27 pm

      Oh! I could do a year-end reading list of the best stuff I read in 2018. That might be a gentle post to write between the holidays.

  7. Jim P. on December 5, 2018 at 8:29 am

    Really GREAT post Keith. I appreciate you taking the time to put it together. I’m sure it will help many. It’s more inspirational to me than educational, because I’ve been doing this for a while too. However, I’ve shifted a lot of my style, or un-learned my bad habits over the past 2 or 3 years. I was not accurately assessing my “true” risk, in the sense that I might plow more money into a loser in the hopes that it will come back. (i.e. it’s over due, like the roulette wheel). Anyway…all very excellent points that you’ve made about deploying and using capital effectively. Thanks.

  8. William on December 5, 2018 at 12:09 pm

    Keith, other than the FB, AAPL and MO you mentioned, do you still hold any other individual stocks? Any other stocks on your watchlist?

    • Keith Taxguy on December 5, 2018 at 12:55 pm

      William, I also own PM (Philip Morris Intl) and AFL (owned forever). I also bought UNIT a year or so ago as a speculative play which has worked so far, but it is high risk. In a market correction I would begin accumulating MSFT. Used to own TSLA but sold because Musk’s antics concerned me.

      Keep in mind most of my money in in index funds.

      • William on December 7, 2018 at 1:08 am

        I agree with you. I recently added to MO although the declining volume still worries me. What’s your stance on that? What other stock will be on your watch list if full correction mode occurs?

        • Keith Taxguy on December 7, 2018 at 8:08 am

          MSFT is at the top and has been for a while. I’m waiting for an irrational market decline to bring the stock price down so there is a margin of safety.

          TSLA is a watch. but very speculative. Also own PM and might add, especially if it corrects.

          I tend to go on buying binges when people are crying the loudest. Volume is declining for MO and has been for close to 50 years. Now they might buy Juul (I like) and this morning they made an investment in weed (neutral on this, but should help future profits).

          Here is my attitude toward marijuana since people ask when they know I never tried it and never will:

          • William on December 19, 2018 at 12:50 pm

            MO and PM looking very attractive right now! Any take on recent weakness in UPS and FDX and banking segment?

          • Keith Taxguy on December 19, 2018 at 1:10 pm

            No opinion on UPS or FDX. Competition from AMZN would hold me back from buyinh these companies.

            Now MO and PM are a different story. Have not added to PM lately, but did add modest amount to holdings of MO and plan on continuing as long as price stays depressed. Unless MO rockets higher in the next few months I’ll probably add serious money to my MO holdings. FYI: There is also the potential of a MO/PM merger, bringing us back to 10 years ago. I also like the idea of MO investing in Juul and Canopy Growth.

            I also bought 1 share each of MSFT and JNJ so I keep an eye on them. In an emotional market sell-off I think I can buy a chunk of MSFT. Good company with excellent management. JNJ made the news and the stock got slammed. I owned JNJ from the late 80s until about 2005 (unless my mind is slipping). There could be an opportunity to build a position in the near future. Hopeful watching for now.

            Added a small amount to my FB ownership. Great product with mo real competition makes FB a buy, but poor leadership brings enough risk that I will not significantly build more ownership.

            Now AAPL is a different story. Cult-like following and superb management and leadership means this accountant owns a bigger percent of this firm than he did a few weeks back. Stock is down over normal market correction and fears iPhone sales will be weak. However, services will more than make up the difference and iPhone sales will be light, not off a cliff. It had to change sometime and you couldn’t ask for a better leadership team to guide the firm. Also, AAPL will have enough profits this year alone to buy back ~ 8% of its stock and that doesn’t include the >$240 billion (yes, with a B) in the checkbook.

            What do I plan to buy over the next 6 months? I’ll add to MO and AAPL for sure. I’ll buy more FB below 130 even with management concerns (added new shares recently under 130, but stock looks to be headed back down again so I’ll have a decision to make). MSFT will need a market crisis (I think) to get it down to a screaming buy. JNJ is the outlier. I would mind owning some of the company, but I need to see where this legal stuff goes.

  9. […] course selling after the decline is in full swing is rarely a good idea. The time to sell is when the market is up, not after it drops 10% – […]

    • William Pan on December 21, 2018 at 3:12 pm

      Keith, thank you for the in depth answer. I’m watching carefully over the holiday season, AAPL is looking very interesting with the mountain of cash its sitting on. There are many potential buy at this time! Will still keep contribute to my VTSAX on a quarterly basis.

  10. Moparmonster on December 22, 2018 at 6:59 pm

    Hi Keith, I have been watching MO and AAPL closely as well and I am very interested in them at these current valuations. I plan on maxing a Roth IRA this year which would be about 7% of my liquid net worth. I was thinking of using my Roth space to take a position in those companies. Would you give me the green light for this or just put it in the broad market? Or forgo the Roth and increase my cash buffer to a few more months (I have 6 months) as I’m starting a business? I also have income coming in for the next 6 months while I get my business off the ground.

    • Keith Taxguy on December 22, 2018 at 8:38 pm

      I don’t like running it tight. Starting a business almost always takes more money than expected. Money in a Roth can be used for Mo and/or AAPL as long as you have other adequate liquidity and are willing to suffer short-term paper losses.

      For the record, I’ve nibbled at these investments. I’ll keep adding to these positions and index funds for now. If the selling gets more intense I’ll buy until my reserve is at the lowest level I’m comfortable with and wait it out.

      Remember, if this gets ugly (believe it or not, this isn’t ugly yet) we will get a lot more downside.

      BTW, I have a Facebook Live event next week where I’ll review the market. In January I have an unannounced FB Live event on how to determine if an individual stock is a good buy.

  11. Jason C on December 23, 2018 at 7:49 am

    An insightful and educational post. Thanks. I have one investment property and was burned last year for not having enough cash on hand. We were using all of our excess cash to pay down a loan. The loan didn’t need to be paid aggressively, but we wanted to. Our tenant moved out before the lease was up. We needed to take the opportunity to freshen the place up before listing it again, but didn’t have enough cash for the few things that we needed to do. Lesson learned. Around that same time we bought a laundromat and car wash. We make sure to always have a good amount of cash on hand as we never know when some machine will go down.

    Thanks for sharing your wisdom and encouragement.

  12. William on January 4, 2019 at 5:25 pm

    Keith, AAPL is looking very attractive at current price.

    • Keith Taxguy on January 4, 2019 at 6:01 pm

      AAPL is attractive at current levels and I’ve been acquiring some of that wonderful business ownership.

      • William on January 4, 2019 at 7:27 pm

        I hope it stays at current level for awhile so I can acquire more shares! what other shares have you been acquiring?

        • Keith Taxguy on January 4, 2019 at 9:30 pm

          MSFT, MO and FB. For my mad money account I bought 150 shares of UGA because when gas gets this cheap it usually goes up. Of course UGA isn’t an investment; more like gambling.

  13. William on January 15, 2019 at 5:22 am

    Keith, what are your option in terms of parking investable cash?

    • Keith Taxguy on January 15, 2019 at 8:06 am

      I use Capital One 360 and Discover Savings for my working capital accounts at the office. Also use Vanguard’s Prime Money Market Fund. There are other options I’m sure. Ally Bank might be an option I haven’t explored.

  14. William on January 22, 2019 at 8:48 am

    Keith, MO making new lows today, looks very oversold to me. What are your thoughts?

    • Keith Taxguy on January 22, 2019 at 9:33 am

      MO goes through these crisis moments on a regular basis, sending the dividend yield to the sky. There is risk of course, but Mr. Market is doing what it does best: overreact.

      Today’s crisis is vaping: Will it go up in smoke? Maybe. If so, cigarette sales will climb as people seek to satiate their addiction. If not, MO has a massive future growth product in Juul. In the companies selling vice (alcohol, tobacco, weed and even sugary products) these issues crop up periodically. I keep buying a bit more on each down leg. I’ve been a net buyer of MO recently because the stock is down while I feel the company is well run, has good management and has a leadership role in the industry. Juul was a good buy, even if the price was steep. My guess is MO will end up buying all of Juul in a decade or so and the last 65% will be a lot more expense than the first 35%.

      As is usually the case, the world is not ending. The ride does get bumpy however. And remember, three months ago the stock was at 65 and people were happy with that. It’s all emotional. And I don’t invest emotionally.

      • William on February 15, 2019 at 7:03 pm

        Keith, hope all is well with you. I was lucky enough to get in AAPL and MO over the last 2 months. Are you still adding to your MO position? or are you adding to any other stocks?

        • Keith Taxguy on February 15, 2019 at 9:53 pm

          I’ve added heavily to MO is the 40s. Also have a ladder of naked puts down to 40.If MO declines I’ll take the stock; if it climbs I keep the premium. But I still added outside this strategy by a serious amount.

          Got lucky to buy more FB under 130 (that didn’t last long did it). Should have bought more.

          Will buy JNJ under 125.

          Bought more AAPL, but most excess funds went to MO.

          And finally we come to MSFT. Bought one lousy share under 100 thinking the deal would last. If MSFT drops below 100 again I’ll buy more.

          No sales to report in a while.

          • William on February 18, 2019 at 8:00 am

            Keith, I was able to get in AAPL in 140’s or right after CEO Cook’s statement. I’ll be watching MO and how its recent acquisitions plays out and DRIP while i wait. MSFT is a tricky one for me, solid business but it seems be to slightly overpriced whenever i take a hard look at it. What are your thoughts on Canadian bank or US banks?

          • Keith Taxguy on February 18, 2019 at 8:29 am

            When everyone else is most fearful is the best time to buy quality companies. Good work.

Leave a Comment