Steal My Stuff, Please, Part 2

Previously our discussion started with a review of Ryan Holiday’s book Perennial Seller. We covered most of the book and I provided enough information for you decide if purchasing the book was worth your hard earned money.

We skipped lightly over the marketing section of the book for a reason. I wanted to share an observation from the book I’ve been making to my clients for years and to encourage you to steal my work. You read that right. Before this post is over I’ll have you feeling good about plagiarizing me into infinity and beyond.

In Perennial Seller Holiday covers marketing well. One area stuck out for me however. Holiday states almost everyone overestimates the value of traditional PR. Not only is it expensive, it doesn’t work. I agree.

For years I have advised business owners about advertising opportunities that come their way. It is rare for these offers to have any real value and in many cases drive zero clients your way while emptying your wallet.

It is so bad that I blanket state all promotions that walk in your door are worthless while promotional idea you personally have enjoy a fighting chance of generating at least a modest profit. The stuff walking in the door comes via a salesperson. Of course they have the best deal ever. I have been warned numerous times over the last three decades I would soon be out of business if I didn’t use their offer. After all these years I am starting to hope they are right. Man’s gotta retire sometime.

What has worked? Well, a lot of my promotional ideas have worked well while costing nothing or nearly so. I walked flyers I printed in my office in the early years of my firm. Gained a large number of individual tax returns in the process and became profitable too.




Two other promotional methods I used successfully are radio talk shows and public speaking. Radio talk shows I did over the phone, rarely showing up at the studio unless it was local and convenient. Many organizations were happy to have me talk about taxes and finance. All this was free and gave me credibility and exposure. And more clients.

This blog is carrying on the tradition. I haven’t done radio talk shows for this blog . . . yet. The public speaking part is going strong, however, in a slightly different manner. I speak at conferences and provide free help (or if money is charges all the funds go to charity). Once again credibility increases and readers keep coming.

Marketing in my mind is simple. Most effective marketing is low cost and your own idea. Most people can’t market so they are glad to charge you to have them market your stuff. Oooookaaaay.

Marketing is getting in front of people so they know you exist. The rest happens by word of mouth, which happens to be the most effective marketing of all.

Steal My Stuff!

Here is where the tire meets the payment. I want you to steal my blog posts. That’s right! Steal them. Simply copy and paste to your blog when you need a filler. My gift. Don’t worry. I will not sue you or defend my copyright.

Why would I do such a sick thing; encouraging people to steal my hard hours of work? The answer is simple. Sometimes you get tight for time and need material to meet a deadline. I understand. My hope is you lift the post verbatim and do me a solid by telling your readers where the material came from. If not, no worries.




You might lift the post and leave the links in place so I generate some revenue. Once again, if you change the Amazon links to your affiliate I will understand.

As insane as this sounds it is actually a marketing ploy and a way to build my platform. Your readers will see the different writing style and ask what gives. Eventually you will tell them you got it from me. In the end it all works out fine.

It also saves time. I can write a guest post for you, but you might like something I already published. Authors have republished their work since the beginning of time. It works. Hungry writers can increase their income and create a quasi pension for themselves. In the modern world you get to republish for me! Isn’t that nice?

Once your readers know I wrote it they will be glad you published it. You have happy readers. They then read you and me. Now I have happy readers too. (Have you ever seen a wealthy accountant dance?)

Cory Doctorow is a master at this. He is a science fiction writer who also happens to run Boing Boing, one of the most successful websites on the planet. Cory is a smart cookie! He demands his publisher allow him to share his work for free online. People get to steal his stuff! And he is more successful for it.

You see, the risk any blogger faces isn’t piracy, its obscurity. People stealing my stuff spread my work around. I want people to see my stuff. A lot. So please steal my stuff. It does us both good.

When my stuff is worth pirating it means I am getting good enough to pirate. Many brand names today actually pirated their own work to get the free marketing they needed to lift from unknown to significant. Some even pirated their work under a well known brand name hoping the dupe would stick around and like what they hear when they discover the ruse.

Maybe I should try that.

Ahem! Everyone. Mr. Money Mustache and Tim Ferris collaborated to write this post.

Did it work? Dang!

It’s Starting

Last weekend CNBC had two interesting weekend reports. The reports had some significant similarities to things I’ve recently published here. Unfortunately they did not give me a plug. I accept that.

You can be the judge if CNBC lifted some of my work for their site.

Wealthy Accountant: https://wealthyaccountant.com/2016/11/08/credit-card-secrets/

CNBC: http://www.cnbc.com/2017/07/21/your-credit-cards-secret-perks.html

Wealthy Accountant: https://wealthyaccountant.com/2017/07/10/change-nothing/

CNBC: http://www.cnbc.com/2017/07/22/defy-ventures-helps-inmates-make-the-shift-from-prison-to-small-business-owners.html

The Change Nothing post had a comment suggesting I incorporate my program with the Defy organization. It seems CNBC took their article a bit further than mine. Least they could have done was invited me to be a talking head for a 30 second spot. Such is life.

You might think I’m offended by this. You might be offended if it happened to you. Don’t! I get my ideas from reading and the writers over at CNBC may have discovered a story they wanted to tell based on my work.

One thing CNBC didn’t do was lift the post word for word. I wouldn’t expect them to.

There is one final piece to the marketing puzzle: word of mouth. Nothing works better than word of mouth. People respect an unsolicited endorsement of a blog, book, song, et cetera.

Please steal my stuff. Okay? But also spread the word. I love what I do, but traffic builds relevance. Reprint a post; let your readers know where you got it from. It’s also the professional thing to do.

Tell your friends, share on social media, spread the word. I have some control over where I speak or which conferences I attend. Only you control who you tell about me.

If I make you smile or brighten your day, let a friend know. If I save you some money or help you reach your financial goals don’t keep it a secret. Share the love.

Pay it forward.

And don’t forget my platform. Subscribe. Thank you.



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Keith Schroeder

10 Comments

  1. Mrs. Picky Pincher on July 26, 2017 at 8:25 am

    Bahaha! Well this is a new one on me. 🙂 I personally would feel slimy taking your content, but you’re always welcome to guest post at Picky Pinchers if the mood suits you. 🙂

    • Keith Schroeder on July 26, 2017 at 8:31 am

      I may take you up on that.

  2. Jeff on July 26, 2017 at 8:29 am

    I have a question I’m hoping you haven’t been asked before: Did you ever have any hesitation about going public about your wealth and success to those who knew you? Even those who may know you from childhood and the likes.

    At it’s core, it’s about “stealth wealth”. I have a desire to blog, and I have a lot to share (hard work, entrepreneurial success. None of my friends, acquaintances, neighbors, and really most of my family know how successful I’ve become in recent years (net worth of 5M or so). They simply think we’re doing pretty good and work hard. I want to blog, and I considered using an alias or not put my real name out, but it seems you need to put your name out at some point to grow the blog. Readers WANT TO KNOW who the person is they are reading/learning from.

    Please advise. I’d like to know if this was something you had to come to terms with or you simply didn’t care. And as a quick follow-up question, did you have any uncomfortable meetings with these people after you went public and became semi-famous.

    • Keith Schroeder on July 26, 2017 at 8:43 am

      Jeff, I used my name because this is who I am. Of course I am hesitant on who I tell what I have in real life. Some people go “Wow!” and others just smile as they can’t wrap their mind around the concept an acquaintance has an 8 eight figure net worth. After awhile it really turns into a number. Beware, some will be jealous. All you can do is move on.

      One thing you have to get used to Jeff is not caring what others think. Read my stoic posts for more. No uncomfortable conversations. Some have questions, some want to know more, some want to know how they can do it. Most avoid the topic because they don’t know what to say. Know-it-alls tend to shut-up when I’m around because my words carry more weight since I did it instead of just talking about it.

      If you decide to blog, Jeff, be sure to focus on the stories. Saying “I have X amount of dollars” is totally meaningless. People want to know how you did it and how you dealt with failure. Your actions dealing with failure is how people will connect. People love stories where people picked themselves up after defeat,brushed themselves off and went back to work. It’s how every one of us learn.

      Good luck with your writing.

  3. duma on July 26, 2017 at 8:45 am

    i printed out your open letter to your daughters and carry it around my pocket.
    it is now my bible and not the bible i used to read at a catholic church.
    “organized religion is a way to manipulate people” is my favorite quote from you.
    thank you for all your articles here i have been reading over the years,

  4. Mrs.Wow on July 27, 2017 at 10:13 am

    Word of mouth is so powerful! After 2+ years in business, I have done zero marketing and now run practice solely based on word of mouth. I admit that I was always skeptical , thinking that it wouldn’t be enough, but it completely is. Guess its a good thing that I never had the time to invest in actual marketing ploys so I now realize the importance of word of mouth.

    • Mr. FWP on July 29, 2017 at 12:51 am

      Can’t agree more. In fact, my own business began accidentally: with people who learned I was available for contract work, which then led to more and more word-of-mouth referrals, which have began creating a business. I’m still new at self-employment – and, candidly, deciding whether to continue my own shop full-time, or whether to return to wages (especially with the impending recession) – but I’m amazed at how far reputation (and God) has carried me with literally *zero* marketing effort. It has enabled me to take my time and focus upon what I’m made to do before returning to a normal wage-earning job. It turns out that doing honest, skillful work for people in the past continues paying dividends well into the future…

      • Mrs.Wow on July 29, 2017 at 11:29 am

        Yes, yes and yes! It is amazing how “doing honest, skillful work for people” continues to pay off in the long run. Seems so obvious, but I guess these days it is harder to come by.

  5. […] not a traditional guest post in that Keith wrote it specifically for this website, but rather he gave me permission to share his writing here on my own […]

  6. Inflection Point | The Wealthy Accountant on October 15, 2017 at 12:13 pm

    […] Virtually every day I get requests due to this blog. A few weeks ago I was asked for permission to syndicate this blog by a firm with a mailing list north of 100,000. I said yes, of course, and referred them to my policy of encouraging people to steal my stuff. […]

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